“SERP'' is “search engine results page”. Search engines (like Google) display SERPs after getting a search query from a user. Such pages can include maps, images, or videos - but their core are links to websites relevant to the query.
As SERPs depend on words in a query (keywords), the results for one keyword can really differ from the results for another. Competition for listing first in SERPs for various keywords is the essence of SEO.
There are three main types of SERP listings:
As SERPs depend on words in a query (keywords), the results for one keyword can really differ from the results for another. Competition for listing first in SERPs for various keywords is the essence of SEO.
There are three main types of SERP listings:
- Organic results
- Paid results (they are usually marked “Ad”)
- SERP features (such as “People also ask” in Google SERP)
SERP Ranking
Paid results and SERP features usually have a fixed place inside the page, while organic results always go up and down depending on a lot of factors. There are strategies to be listed in Paid results or in panels like “People also ask”, but…
95% of 8,500,000,000 daily Google searches go to Organic Results. It is the main channel for almost any website.
And of this tremendous stream of visitors, most click on websites in the top-5 of the SERP. On average, the top-1 page gets 10x more visits than the page ranking 10th.
95% of 8,500,000,000 daily Google searches go to Organic Results. It is the main channel for almost any website.
And of this tremendous stream of visitors, most click on websites in the top-5 of the SERP. On average, the top-1 page gets 10x more visits than the page ranking 10th.
Is SERP Ranking that important?
In short, yes.
In the top of the SERP for a popular keyword, going even 1 rank above (say, from 3rd to 2nd) can provide a huge business boost. Here are the average CTRs on Google by ranking position, according to a study by Backlinko:
With the help of CTR.pro, you can get higher and reap these benefits in a short time.
In the top of the SERP for a popular keyword, going even 1 rank above (say, from 3rd to 2nd) can provide a huge business boost. Here are the average CTRs on Google by ranking position, according to a study by Backlinko:
- 31.73%
- 24.71%
- 18.66%
- 13.60%
- 9.51%
With the help of CTR.pro, you can get higher and reap these benefits in a short time.